Privacy Notice

Always Equipment, Inc.  has created this Privacy Policy in order to demonstrate our commitment to the privacy and protection of your information. As part of the normal operation of services, we may collect and disclose certain information about you. To better protect your privacy, we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used.

1. Information Collection

The Always Equipment Privacy Policy pertains to all information collected or submitted via our website or toll-free telephone number, via fax or on mailed order forms. If you decide to purchase any banners, stands or marketing related materials offered by Always Equipment, we will need to collect certain information, such as your credit card number, credit card expiration date, shipping and billing address, as well as your name, address, phone number and e-mail address (“Personal Information”). Personal Information that is collected is used to check your qualifications for registration, to bill you for products and services, and for other purposes. Always Equipment does not share Personal Information with outside parties except to the extent necessary to provide you with the services of Always Equipment.

2. Cookies

A cookie is a small text file that a Web server places on a user’s computer hard drive to uniquely identify that computer. Always Equipment employs cookies to manage session information.

3. Our Use and Disclosure of Your Information

We use the personally identifiable information you provide about yourself or your business when placing an order only to complete that order. We do not share personally identifiable information with outside parties without your consent, except to the extent necessary to complete your order. Your contact information is also used to contact you when necessary. We use return e-mail addresses to answer the e-mail we receive; they are not used for any other purpose or shared with outside parties. We may use your IP address to help protect our partners and us from fraud.

We provide a registration form on our website for those interested in receiving our catalog or updated information on our products and services. Unless you complete the registration form, information you submit on our website will not be used for this purpose.

We use non-specific and cumulative information to improve our website and share with advertisers. We may, for example, report to an advertiser that there were a particular number of visitors to a certain area of our website, or that X number of men and Y number of women completed our registration form, but we would not offer any information that could be used to identify those individuals

4. Children and Data Collection

We care about the safety of children, and will not knowingly allow anyone under the age of 13 to provide us with any personally identifying information. Children under the age of 13 are required to obtain the express permission of a parent or guardian before submitting any personal information about themselves (for example: name, e-mail address, home address or phone number) over the Internet.

5. Data Storage and Security

We have taken steps to prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, by initiating physical, electronic, and managerial procedures which will protect and secure information we collect online. Always Equipment will retain your personal information only as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws. Your consent to such purpose remains valid after termination of our relationship with you.

6. Your California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to: Privacy Officer, Always Equipment Inc., LLC, 200 Raritan Center Parkway, Edison, NJ 08837.

7. Contact Information

If you have any questions or complaints, or wish to access, correct or delete your Personal Information, please contact  Always Equipment Inc., LLC, 200 Raritan Center Parkway, Edison, NJ 08837, 1-800-235-7225, or email We will address your concerns and attempt to resolve any problems.

8. Policy Updates; Effective Date

This privacy policy may be updated from time to time and posted at this address. Please check back periodically for updates.

This privacy policy is effective as of January 30, 2008.